As long-standing supporters of golf, RBC has had the privilege of seeing the game evolve. During a time where many leisure and sporting activities were prohibited due to public health restrictions, golf emerged as a safe and appealing consumer activity, enabling coveted connections with others and the natural environment. RBC recognizes that this moment in time provides an opportunity for reflection and understanding of how the role of golf continues to evolve. With unprecedented consumer interest in golf, we as industry stakeholders are positioned to drive sustainable growth through greater access and inclusion in the game. RBC is pleased to share Driving Forward: The State of Golf in Canada, a report intended to uncover meaningful insights on how Canadians perceive and participate in the sport. The data and insights we have unlocked are intended to buoy the 300,000+ Canadians who rely on golf for their livelihoods. With 5 million Canadians playing golf annually, this report outlines valuable consumer behaviours and perspectives, empowering industry stakeholders to address gaps and build a sustainable future for the game.